What is Salting and Why Should You Always Do This When Mailing Post Cards

Place Yourself on Real Estate Brokerage Firm the Mailing List
One final suggestion would be that no matter what list you use, make sure that you put yourself on the list. This is called Salting the list. If you have an Excel spreadsheet, go to the bottom of the list and add your own name and address. That way you’ll always be sending a card to yourself. That way you can see exactly how it’s going to be coming out to people. That way you’ll be able to see if by chance you cut off the headline or something like that. You can try that.
Create a Small Mailing List
The other thing you can do if you’re not sure about this is do a really small list. You can do a 10 or 15 person list. It will cost you $5 or whatever. That way you can test it to make sure the cards come out the way you want before you do it on a larger scale where it may cost you $500, $800 or $1,000. You can do a relatively small test to make sure it comes out correctly.
Alright, that’s postcards. I think you’re going to find postcards should In Real Estate You Make Your Money At The be one of the main components of your marketing program for sellers.
It works and it’s very effective. There’s no question it works, because I use it all the time. Particularly if you use this system and you learn from it, you’ll find out which cards work better and you can track these very precisely.
Let’s say you send out 1,000 postcards and you get 15 phone calls. You know you got a 1.5% response. Next time you do it you could use a better headline or you can change your call to action. You can do all kinds of things to hopefully improve that response. Maybe the next time you do it you get a 3 percent response. You can keep improving and driving down the cost of your leads.

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