Tips on How to Sell Your House

We all want to sell our houses fast and for the top dollar. It is the First Time Home Buyer List most important investment of our life and we do want to protect it.
In order to get the best possible price you will have to attract a large number of potential buyers and quickly! More offers you receive at the beginning, more negotiating power you will have. They say that homes that sold after four weeks on the market sold for 6% less than the ones within the first four weeks!
Don’t put your Creative Marketing For Luxury Condos house on sale!
So here is how to prepare your house and turn it into an irresistible and marketable product.
Analyze the market and your neighborhood
It will never hurt to do some homework and research in order to get well informed. The most common method of determining a price for a house is the Comparable Market Analysis (CMA). A CMA will show exactly what properties that are similar to your house have sold for within a recent time frame. These analyses are based on fact, rather than opinion. Generally, CMAs will list houses in a particular location that are currently on the market, have sales pending on them, have expired from the market, and have sold. It is the SOLD properties that you need to be concerned with. What houses are listed for on the market is not always a good indication of what their value is, those that have pending sales will only tell you what the listing price is (not what it is going to sell for), and those that have expired because they haven’t sold may indicate that they didn’t move because they were overpriced. A real estate agent should be able to present you with certain CMA numbers and even give you his/her personal insight on the market: is it well balanced, who has more advantage at the moment – a buyer or a Seller, is it a good timing and so on.
Get the inspection
Most buyers will make an offer on a condition of an inspection. Buyers want to be reassured by a professional inspector that the house is in a good condition and won’t fall apart on them. You can speed things along by getting your own inspection and avoiding unpleasant surprises when it’s already too late. Let the buyers know that you don’t have any mold, water infiltrations or holes in your roof.
Price it right
One of THE MOST IMPORTANT things when putting a house on the market.
If you price it too high – you will get no demand and your house will just sit on the market losing its buyers. Many think it is better to price the house a little bit low in attempt to attract multiple offers right from the start. Thus you will have more negotiating power as a Seller and may get a better selling price in the end.
Certain things have to be taken into the consideration: we have already talked about the CMA and comparable houses that are on the market at the same time as yours. But you should also think about timing and location. The house exactly as yours on the next street may be cheaper because it has a train going through its back yard. Location, location, location!
Timing is also very important. Are you selling a family house? Do you think you should try to find a Seller before the beginning of a school year? Because families with school-aged children are less likely to move during the year and make their children change schools. Plan ahead and put it on the market during the peak season.
Put all your emotions aside
This is no longer YOUR house it is SOMEBODY ELSE’s house. Sure you loved your house, sure it holds tons of cherished memories for you. But you cannot determine the selling price based on these emotions. It is all about statistics. Punch a few numbers and come up with an objective price point. Say good-bye to your house…
It’s all about the Presentation
The decision to buy a house is based on emotions and is taken within first 90 seconds of a visit. People want to find their HOME. So you have to make them FEEL at home.
Curb appeal: that’s the fist thing buyers will see. Many times buyers won’t even go into the house if they don’t like its appearance from the outside. Make sure your house looks welcoming, the grass is cut, the flowers are watered the lights are in a working condition, etc. It’s difficult to look at our own house in the same way that potential home buyers do, because when we become accustomed to the way something looks and functions, we can’t see its faults. Ask for help. Ask your family members and friends to comment on your house or hire a professional Home Stager to do the job. A professional Home Stager understands the buyer and knows how to accentuate the best features of the house.
De-clutter: Inside the house, put IT ALL AWAY! A buyer should not look at your skates in the hallway when it is already summer outside. If you don’t use it on a daily basis, than you should find a way to put it away or to throw it away. Moving is the best time to re-organize your personal belongings. Bags and bags of old clothes? Old furniture piled in the garage? Children toys you are still thinking of giving away. Do it now! The buyer will appreciate it, and you will like yourself for doing it.
De-personalize: People are looking for THEIR home, they are not interested in buying yours. They should be able to imagine themselves and their own furniture in those rooms. And, I have to tell you, it kind of hard to do with hundreds of faces staring from the walls and lace grandma curtains hanging from the windows. Make it look like a model house with a little hint of your personality. Again, emotions aside! This is NO MORE your house to be, you are giving it away, so think of it as a product and not a family history treasure box.
Organize: any space looks bigger when organized. Buyers WILL look around. They will even check your closets, cabinets and drawers. Organize it straight away and it will make your move easier as well. Fewer things you have to pack, less stress you will encounter.
Repair: in our crazy, hectic times people prefer to buy “ready-to-move-in” houses (Unless they are flippers, of course). Any fix will pay off, but try to fix them all, so your house looks well maintained and taken care of. Clean carpets, finish your hardwood floors, replace chipped or cracked ceramic tiles, paint ceiling and walls, try to update your kitchen and bathrooms, take care of the roof and the exterior of the house. Sometimes it takes little to make a great impression.
Make it sparkle: keep your house in a sparkle-clean condition. You will clean it once while you are de-cluttering and re-organizing, but do not forget to keep it clean for every visit. You make yourself pretty every time when you are going out, same goes for your house. Every time the house gets a visit, it has to look pretty.
Stage: “Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.” . Why wouldn’t you want YOUR house to be ATTRACTIVE?
Get professional pictures
In our new era of technology most buyers look for their homes via the Internet. Their first impression and therefore decision to even GO see the house, depends on those pictures that you put out there. They will never decide to get off their couches and actually COME and see your house, if they didn’t like those pictures. It is not expensive. For anywhere from 50 to 80$ you can get professional pictures of the whole property. Think about it.
And don’t forget to change that profile picture! If it is snow outside, than you should have no green on your pictures. They always have to reflect the current season.
Hire the agent
Why?
Knowledge: a good agent knows the area and will be able to give you a great CMA (Comparable Market Analysis).
Publicity: agents are well connected and will give you and your house a lavish exposure on the Internet. They are a part of a very large network of professionals and will be able to quickly spread the news. They know what to do to make your house visible on the market and will do everything in their power to sell it quickly.
Description with a feature: they know how to make an awesome description that will attract buyers. Get their help on finding that one amazing feature that will be like honey for bees.
Paperwork: they will take care of the tons and tons of papers. One tiny mistake may land you in court. But hiring a professional agent may save your from a lawsuit.
Put up the sign
Even if you don’t want your neighbor to know that you are selling the house, they will eventually find out. Don’t miss out on potential buyers driving by and noticing your sign. Lure the buyers in any way you can. This IS publicity.
Selling a house is not easy. There is a lot to think about, many decisions to make. But with some help from professionals you will think of it as of a positive experience, and not an ordeal you once had so painfully go through.

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