Cold Calling Success in Real Estate – It Just Takes a Great Attitude in Prospecting

The commercial property market is active in many ways. Even in the toughest of economic climates there are always new commercial real estate listings and business to be found. Property leases and sales are there to be done. Landlords and investors need your help.

Sure the elements of the market put different pressures on how you solve Property Condition Survey the problems as a real estate agent, but the deals are still out there.

All too often we let the media shape our thinking. The local daily news does little to help your focus and listing opportunity. Stop listening to others and start listening to yourself. Be your own news creator. Be the ‘headline’ real estate agent that closes all the best deals under pressure in all economic climates.

The key to this is to set your property targets, take aim on those listing targets, and get active in chasing them. Your knowledge and skills as the key real estate agent in your region have to be of the highest order.

You should be talking to these people and groups on a daily basis so that they know you and your skills:

Business owners

Investors that own property

Investors that need property


Solicitors and Accountants

Planning Officers in your local council

You just need to look around your area and explore your market. Most agents struggle with this because they distract themselves with daily regularity. Most agents do not have a fixed plan of attack for the standard working day (isn’t that a great opportunity in itself?)

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Success in commercial real estate belongs to only those that can direct and control their working day and in doing the most important prospecting issues. You have to prospect every day and you should do it at the times that will give you the best outcomes.

Have a serious think about this. Do not prospect just because someone says that you have to. You have to believe that Real Estate Broker Salary the process is essential and critical to your future. Then you have to set about doing it. No excuses please.

If you haven’t got your ‘head in gear’ when it comes to prospecting, then your results will be poor. Clear and positive thinking in the process will give you better prospecting outcomes. Positive prospecting thinking will drive better results.

I like to call this ‘mental advantage’. You see it in any personal sport and on the team playing field in so many ways. Tennis and golf are good examples of personal sports that need great attention to positive attitude. If you let the negativity seep in, then things take a backward slide and your results will be poor.

Many agents have told me that they will not prospect by cold calling and door knocking. They say that they will not be successful and that they are wasting their time. If that is what they think then that is what they will get. To be the best you have to stretch your own skills and comfort zone. Start prospecting today and do not stop.

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